Is there evidence that fancy looking screens don't show better in the showroom than legacy looking knobs and buttons? Where under use, they may be better, I am not sure all that sells better.
Is there evidence that fancy looking screens don't show better in the showroom than legacy looking knobs and buttons? Where under use, they may be better, I am not sure all that sells better.
All I know is personal anecdotes from people I talk to. I know a couple people who have a Mercedes EQS - they've all said the same thing: the big screen is cool for a little bit, then it's just annoying.
I think it will take a generation or two of cars before some consumers start holding back on purchases because of this. For now, they don't know better. But I'm sure after owning a car and being pissed off at it, they'll think a little bit harder on their next purchase. I think consumers are highly impacted by these types of things - small cuts that aren't bad, per se, but are annoying. Consumers are emotional, they hold grudges, they get pissed off.
I sort of feel the same way about fix-a-flat kits. Once people actually have the experience of trying to use a fix-a-flat kit, they'll start asking car salesmen if the car comes with a spare...