Take VEO3 and YouTube integration as an example:
Google made VEO3 and YouTube has shorts and are aware of the data that shows addictive behaviour (i.e. a person sitting down at 11pm, sitting up doing shorts for 3 hours, and then having 5 hours of sleep, before doing shorts on the bus on the way to work) - I am sure there are other negative patterns, but this is one I can confirm from a friend.
If you have data that shows your other distribution platform are being used to an excessive amount, and you create a powerful new AI content generator, is that good for the users?