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They seem to be close? The RX 9070 is the 2nd most efficient graphics card this generation according to TechPowerUp and they also do well when limited to 60Hz, implying their joules per frame isn't bad either.

Efficiency: https://tpucdn.com/review/gigabyte-geforce-rtx-5050-gaming-o...

Vsync power draw: https://tpucdn.com/review/gigabyte-geforce-rtx-5050-gaming-o...

The variance within Nvidia's line-up is much larger than the variance between brands, anyway.

The RX 9070XT goes toe-to-toe with the RTX 4080 in many benchmarks, and costs around 2/3 MSRP. I'd say that's a pretty big win!

I run 9070s (non XT) and in combination with under-volting it is very efficient in both joules per frame and joules per token. And in terms of purchase price it was a steal compared to similar class of NVidia cards.

TCO per FPS is almost certainly cheaper.

Did you read the article? One of the points is that frames are not a good metric anymore for NVIDIA, since they push the idea that gaming NEEDS AI-generated frames and bullies reviewers to include TAA, DLSS and other frame-boosting techs when giving framerates.