Legal warning in under 6 hours after launch

blog.skierkowski.com

23 points·mskierkowski··6 comments

The quick turnaround is probably due to a Google Alerts subscription.

Agreed, this doesn't surprise me at all these days. Even my dad has Google Alerts set up for his name, so I'd expect it to be pretty much a guaranteed given that most companies would have it set up for their trademarks.

Odd - Google alerts have always taken the better part of a day in my experience. I must be using the slow option. ;)

You can select the frequency with which you receive alerts. I have mine set up to send them as soon as they happen, and the turnaround is almost always less than an hour.

You might be right about the use of Google Alters subscriptions, but there are actually a number of trademark enforcement (brand protection) companies out there.

In regards to turnaround time, more interesting than the "how?" question is the "who?" question.

> Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.

The "Bain & Company, Inc." implies political motivations in closely watching and protecting the assets of Mit Romney during his campaign. Even if Romney is no longer involved with Bain, the current executives at Bain are most likely on high alert.

There's a good Freakanomics blog article about trademark enforcement here: http://www.freakonomics.com/2012/06/26/the-summer-trademark-...

The takeaway in this case is that aggressive enforcement helps protect a mark holder from losing their claim to the trademark. It seems like you just need to TM those NPS phrases and add some legal notice in your global footer to be in compliance.

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