Azure Mobile Services launched: A Cloud Backend For Mobile Apps
techcrunch.com
techcrunch.com
We also give scripts full access to the node-sqlserver driver, so they can run their own arbitrary SQL as necessary.
Anyway, looking at the comments in Scott Guthrie's blogpost (http://weblogs.asp.net/scottgu/archive/2012/08/28/announcing...) he also mentioned that they "will also support unstructured storage in the future so if you don't need rich querying you can use that too."
Also, from the comments he mentions they'll be publishing documentation for the REST API soon'ish (as well as "pre-built REST helper methods for Win8/iOS/Android/others").
I got excited for a moment. I've been using Azure for a few years now and I was thinking that this could have been a hint of them offering something more similar to MongoDB in the future. But, then it hit me that he's probably only talking about the Table Storage (Now called Table Service?) which I will never touch again.
With that said, SQL Database (formerly known as SQL Azure), specially with the Federations feature, is an interesting option for LOB applications.
Once the major cloud hosting players are in on the easy cloud-backed key-value store field, how much oxygen is there in the room for players like Parse? Especially when they themselves are built on EC2? I've got to think we're no more than 6-12 months from seeing that happen, and then they're going to have a tremendous fight on their hands, venture funding or not.
If Microsoft continues learn from their mistakes they will be very scary. Scary in a good way for once.