I assume that they have naming rights. ShipGoo001 is somewhat playful, but even better would be something like "ICan'tBelieveIt'sNotTar!",

[and once I am daydreaming, Let's have the leading I as a roman numeral - CIIXVICan'tBelieve...]

And, preemptively: 1. People have started "not-a-fork"ing git repos, a la LumoSQL. 2. Fedora purposely uses special characters in their release names.