c is the speed of light in a vacuum, but it is not really about light, it is a property of spacetime itself, and light just happens to be carried by a massless particle, which, according to Einstein's equations, make it go at c (when undisturbed by the medium). Gravity also goes at c.
(Physicists will in fact use the c=1 convention when keeping track of the distinction between distance units and time units is not important. A related convention is hbar=1.)
You can tell that c is fundamental, rather than just a property of light, from how it appears in the equations for Lorentz boosts (length contraction and time dilation).
EM signals move at about 0,66c in fiber, and about 0,98c in copper.
The insulation slows it down.
Also, you've got this weird thing called skin effect where the current mainly flows on the surface of your conductor. 8.5mm deep for 60Hz, but 2μm for 1Ghz. So what's in the center of your conductor doesn't really matter.
However, if you want your signal to travel at c, surround your conductor with vacuum instead of insulation. I think to actually reach exactly c your vacuum would have to cover an infinitely(?) large area around it.
If you want something more practical, air has a relative permittivity of 1.0006 (vacuum is 1.0), so if you surround your uninsulated conductor with air, you get a velocity of 0.9997c.
Poynting vectors are bizarre and magical.
Thinking about it I believe it would be one of three possibilities: 1 slow the signal to the slowest side, 2 increase circuit resistance, or 3 "smear" the wave, so a short sharp signal would arrive long and dull (increased reactance?).
And yes, using air instead of dielectric results in signal velocity near c. (A good example of this is ladder-line.)