Agreed with everyone else, I'm not sure what research you did on the pricing, but this is way off from what a typical club/promoter can afford.
$49/month is as high as I'd go for a base plan, and scale accordingly for "enterprise"
In terms of pricing so far it has been well recieved. We do need to work on how to transmit that promoters can use a free account and upgrade to premium features if they will in fact manage the event (controlling door, managing sub promoters, reservations etc.) then $50 does not seem to bother them because they are saving tons of time and effort on their event.
$400 a month is for anyone going over 8 managed event. usually better established promotion company or venue. The feedback has been positive here as well.
We did not just go out and build. We worked hand in hand with different nightlife companies in the US & Europe.
Hope that helps explain a bit more. But there is more work and validation to be done.
I don't own a nightclub so I can't comment on the feature set, but maybe a live demo or tour would help convey the value better?
The pricing page to me is extremely confusing. I think you just need to clear up what the free plan actually is, basically $50 per event?
We really need to fix that pricing page. The free plan lets you get empire features for that event $50. Letting smaller promoters run an event like a pro whenever it comes up.
Let's do some math: Using Songkick's API, there are 5,700 music venues in the US. Let's say this product gets 10% market penetration for non-paid users after two years. That's a huge success in terms of market share, about 570 venues.
Let's say 10% of those users upgrade to the paid version, again, a huge success (and virtually unheard of) in terms of market penetration for these types of services. That'd be 57 paying clubs.
Assuming 0% Y/Y churn (SaaS company average is 13%, btw), we're looking at $273,000 in revenue after almost complete realistic penetration.
Remove hosting costs ($3,000/month), marketing costs ($6,000/month), sales staff ($5,000/month), enterprise-level support ($3,000/month) and you get: $204,000 in ongoing expenses. Those are the bare-minimum "virtual office" expenditures, too, unless you're assuming a "build it and they will come" philosophy.
In other words, if you're a company of one employee, you might break even.
Historically, for a SaaS company to succeed and grow sustainably, it needs to be operating at a >50% margin. Try to figure out how to adjust your expenses and potential market to hit that within two years of "Day 1"
It is a valid observation we are tackling it head on. Thanks