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Xbox has been a declining brand for a while now.

They are struggling to make the case for buying games from the Windows Store instead of Steam and they are struggling to make the case to buy an Xbox Console instead of a Sony or Nintendo Console.

If we see Xbox branded PCs in the living room- that's more a sign of pivoting due to failure than anything else.

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The aspect I wonder about for windows vs xbox(console) is that I find it hard to imagine they make much money on the consumer side for windows, yet they have a certain support burden for maintaining/advancing the windows platform and DirectX. I assume xbox contributes heavily to making it worth their while to work on DirectX, but without it there seems to be a lot of beneficiaries that don't contribute back - so what's Microsoft's motivation to have their own API?

Even when D3D12 came out there was commentary how very close it was to Vulkan, which was supposedly largely the work of DICE engineers working for AMD to create the preliminary Mantle implementation.

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