Today it's also the desire of the customers, as pushed by social media, to follow a fashion changing almost every month. You didn't buy in the 80s stuff to be obsoleted in a few months. And because most of the people cannot afford every few months a new wardrobe made of (halfway) quality items, today's taste requires fast fashion garbage. So here we are, and we can get back to sanity only when we get rid of the influencer-led economy, good luck with that.