The idea is authenticity of images could be challenged. If in doubt, the original photographer or source can provide verification - automated or otherwise, that only superficial X, Y, or Z edits have been made such as lighting or contrast changes.
Copies of the images would contain this ledger or a link. In the future maybe photos without this technology are never to be trusted as a source, or perhaps disallowed on certain platforms.
So it's inverted from "we must detect fake" to "we must detect authenticity." The latter being easier to control.
I mean, nice things are under threat. There's no escaping it. If technology got us into this mess, technology can dig us out.