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They could secretly make Siri slightly better in intervals. People have a low opinion of Siri anyways. No way they compare Siri to Gemini. For them, Siri might just stop sucking completely at some point and then the comparison is between the Siri of the last several weeks and the old Siri.

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> Siri might just stop sucking completely at some point and then the comparison is between the Siri of the last several weeks and the old Siri.

The same thing did happen to Apple Maps, but many people still default to google (though google maps is still significantly better at finding businesses). But Apple was humiliated by the Apple Maps rollout. Siri has just been a slow-burning joke that's only really useful for setting a timer or reminder.

There's very low margin of error for a user trying something over speech (where they don't know what's actually capable). A user tends to try something once, if it fails they nearly never try it again. So now the question is, how do you get a user to try it again when you've fixed it? Alexa's approach has just about driven everyone mad "By the way, did you know..."

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