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That's the VAG marketing strategy. Share most parts, have the customer pay for the brand.

With VAG, at least everyone knows the deal.

E.g. Mercedes uses Renault engines in the less-fancy models, but most customers are kept in the dark about that.

Wait till you hear about the parts on a lamborghini

What’s funny is the VW parts used in Lambos are actually an improvement over what they used to be.