Yeah, it is a medical device and has been approved as such by the UK standard body. Not "Europe" by a far stretch and certainly not EU.
> Following the regulatory approval, Innie’s birth control is now available for purchase in Germany and Austria, with plans to expand to the UK later this year
You can buy contraceptive devices such as a larger con you press between your knees (just kidding) but they would not be medically approved as contraceptives.