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It was such a long time ago that the people who made the mistake have already retired, maybe.

Most of the top management from that time is the same people today.

U2 stunt was Jobs' idea. He was a life-long fan of them.

Edit - it wasn't, my bad, see below.

Didn’t the U2 stunt happen three years after Steve Jobs died?

The U2 album happened under Cook.

Bah, my bad.

This happened in 2014 and Jobs passed in 2011.