Let's consider multitouch. This invention has already had numerous articles written about it [1]. Thus it is patentable, but Apple is decades too late. That it can be used with any input device that supplies multiple touch inputs is obvious. You cannot write a paper about that.
Can you write an HCI paper about the disappearing scroll bars? I would be a bit surprised, although possibly. I imagine if you did, it wouldn't be a very prominent paper or in a very good journal.
In any case, I think that an invention being publishable is a minimum. There are also many publications that do not represent techniques so innovative as to deserve a short term monopoly.
Also, your distinction of ideas vs invention is not shared by books that describe good patent drafting. On the contrary, the book Invention Analysis and Claiming [2] opens with:
"Part I - Identifying the Invention - takes as its central premise that an invention is not a thing, but a concept."
[1] http://www.billbuxton.com/multitouchOverview.html [2] http://books.google.ca/books/about/Invention_Analysis_and_Cl...