I think Europe is moving g toward digital independence even more. They've still got Instagram and WhatsApp and everything, but I can see them moving more aggressively toward Facebooks core business model (ie, programmatic adverising) and essentially creating a European internet bubble. Would be nice for Europeans to be able to have their own social media sites which operate less aggressively on your attention span - like Facebook circa 2009 or even MySpace. Chronological feeds, less invasive advertising practices.