Sometimes I think the entire engineering profession collectively underwent a lobotomy. Techniques like caching partial computation results to avoid repeating expensive work were so basic a few decades ago that no one would have bothered to dignify them with a paper, let alone brand them with a fancy acronym and announce them like the second coming of Turing. Now we get breathless blog posts and community calls over the mind-blowing discovery that storing KV caches of repeated text speeds things up. Next we'll get a paper on using hash tables to look things up faster. Meanwhile, actual difficult problems in large-scale distributed inference and model interpretability get hand-waved so we can posture about reinventing memoisation. Tech never fails to take the obvious, put a bow on it, and sell it back to us as groundbreaking.