Yes this is exactly how Microsoft works. Every little metric is a KPI for someone. The little king of the hill for using @mention in teams. The king for using using the Edge shopping bar. The king for using the weather widget on the task bar.

And each of them seems to have free reign to Hassle the users as much as they can.

Or the flip side - copilot is an unorganized mess and feels way behind OpenAI. Maybe making people use it will put pressure to make it better. Windows NT -- David Cutler has a rule about eating your own dogfood. I don't think they eat enough of it at Microsoft anymore with the lack of build quality in the last few years when they laid off their big QA team.

Some of the stuff I've seen M365 Copilot do is just flat out broken and awful and it's presented in their enterprise (stable) channels.