I find it disturbing that the authoress seems to be motivated primarily by money, and does not mention this kind of motivation as the reason for a lot of startup failures.
Seriously? "author"
Facts: http://jessicamah.com/blog/?page_id=2
Grammar: http://www.merriam-webster.com/dictionary/authoress
For what it's worth, my comment was on a PC bent. Nowadays, "waitress," "stewardess," etc. are frowned upon, and your use of "authoress" needlessly draws intention to the distinction. It's a clumsy word as well, which makes it seem that you find this distinction notable enough to decide against the far, far more common "author."
It's probably quite baffling to someone for whom English is a secondary language.
Waitress is still very much the term in this part of the world.
Entrepreneurs who think like that often fail, because money distracts them from creating true value for users.
http://www.techcrunch.com/2008/11/04/teen-bloggerpreneur-jes...
It's a nice story for bloggers and journalists, but I don't think she's someone I need business advice from.