I assume it was just Apple blasting the ad to everyone because they have a big investment in the film, but it is in poor taste. Reminds me a bit of the U2 album showing up in everyone’s music library, though perhaps a bit less intrusive in a way.

Apple seems to lack focus right now. They keep distracting themselves with things that they shouldn’t bother with (the Apple car) and releasing products in half finished states. I am a bit worried about Liquid Glass. It feels half baked in a way I am not sure I have seen such shoddy design work from Apple before, even in a beta.