A lot of folks are talking about the “consistency” of a sound (constant white noise vs random sounds) and its volume, but I feel like the nature of the sound matters a lot more.
I’ll respond much differently to my bedroom door opening or a voice speaking than I do a bus outside.
It reminds me of the anecdote where human researchers rang bells near bears (human sounds) and the bears didn’t care, but if they broke a large bundle of branches (bear sounds), the bears went berserk.
I feel like our subconscious is a lot more involved here than we give it credit for.