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This might be the most obvious question regarding this, but how are you planning on competing with the entrenched competition for mindshare, namely Duolingo. This is probably technically superior, but from a user standpoint, it might not be so. Happy to be proven wrong

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Every serious language learner already considers Duolingo to be trash. It's not real competition.

Our market is different - ISSEN is more focused on intermediate and advanced students, and especially those that are willing to use a more difficult app in order to learn faster.

Also, having the AI voice tutor as our main feature allows us to iterate quickly, and be well positioned for future improvements in AI models.

As for marketing and GTM, we're in the super early stages, and there is definitely a lot of competition out there, it won't be easy.

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