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Why is the service named after a widely speculated outcome of the Euro crisis -- "Grexit"?

Is that some form of SEO, that is, are they hoping to hijack a popular neologism?

We named our product GrexIt long before someone started using the term for Greece's eurozone exit. Look for our coverage in TNW, RWW and GigaOm in March to june last year, which was before the term was coined.

If anything, the term has only hurt us by badly polluting our analytics.

getting your name inadvertedly hijacked by a term that suddenly becomes popular is a pretty unique situation.

I'd love to read a blogpost about how it affected your site and business.

That sounds like a good thing to do. I shall do the blog post soon. Thanks.

I can vouch for this, GrexIt applied to present at my conference in 2011.

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