As if tech part was the major part of getting the product to market.
Those businesses are probably everywhere. They just aren't open about admitting they're using AI to speed up their marketing/product design/programming/project management/graphics design, because a) it's not normal outside some tech startup sphere to brag about how you're improving your internal process, and b) because almost everyone else is doing that too, so it partially cancels out - that is what competition on the market means, and c) admitting to use of AI in current climate is kind of a questionable PR move.
WRT. those who fail to leverage the new tools and are destined to be outcompeted, this process takes extended time, because companies have inertia.
>> But there are also local tools generated
> This is really not the same thing as the original claim
Point is that such wins compound. You get yak shaving done faster by fashioning your own tools on the fly, and it also cuts cost and a huge burden of maintaining relationships with third parties[0]
--
[0] - Because each account you create, each subscription you take, even each online tool you kinda track and hope hope hope won't disappear on you - each such case comes with a cognitive tax of a business relationship you probably didn't want, that often costs you money directly, and that you need to keep track of.