Advertisers have tried to manipulate our social fears and anxieties since Edward Bernays invented it a century ago, to get more women to smoke cigarettes for Lucky Strike. Along the lines of 'you'll wonder where the yellow went...' or 'the heartbreak of psioriasis' ... The old SOB lived to be 103 years old.
It's sort of the opposite of 'On the Internet, nobody knows you're a dog.'