I knew someone who worked for Gannett. He told me that the churn rate for their subscription numbers were insane. I asked him why he thought this was the case and he just laughed. You see, they do this promotion where it starts at a reasonable figure and then much later jumps to one that is not reasonable. The reason he found this funny, he said, is that they spent incredible amounts of money doing data analysis, surveying, and remarketing to try to identify the cause for that rate and reduce it. All of this despite the obvious answer staring them right in the face.