They will have to fix their attitude towards the people who build software before they can be successful.

In a typical German corp software developers even in RnD are not seen as an asset but as a mixture of line workers and support staff.

The problem is: The world best assembly line worker will not boost your companies performance in a measurable way, but a better dev will make a heavy impact in his project.

Nice example:

A friend of mine worked in RnD in a German DAX corp. C-Level regularly had them fix bugs in other projects. Why? RnD is the only department that can adapt its planing fast enough to fit in stupid side tasks. As a result the best people left, were replaced and the average skill of the department regressed to the mean.