Weakest support of bold headline ever. I expected sharp insight into some previously ignored market forces to back it up. Instead his argument is "google is making some small inroads with a couple universities".

Do you not remember that google advertises is google+ on pretty much every page it serves. Remember when google placed a giant arrow on it's home page point to google+ shouting "HEY LOOK AT ME". Nobody cares. This isn't 2000, social networks aren't cool anymore. Google has gone to unprecedented lengths to get people to use G+ and has failed spectacularly. The only way Facebook could lose now is if they self implode, leaving G+ to pick up the pieces. The sooner Google realizes that and gets back to solving real problems that matter to the world, the better.