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>If we can’t do anything about it, then might as well not think about it.

The thing is, we can do something about it, but unfortunately we've been lobbied into believing that profits trump "doing something about it".

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One thing we can do is to understand denial is a normal human defense mechanism. Better to avoid triggering denial by not making people afraid of the future. And when denial exists in a person already, best to avoid arguing with or labeling that person and getting them more deeply invested in their denial. Yet, too often we’ve: overwhelmed people with fear, argued with them when they tended towards normal defense mechanisms to cope with that fear, and then labeled people so their initial reaction of denial becomes a permanent part of their identity. Amazingly that isn’t saving the planet too quickly.

That's fair, but it turns out that indulging the denial does not lead to positive results either. So where does that leave us?

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