That said Kraft is just positioning itself to provide what it thinks the market will want. They haven't suddenly found some ethics and decided they are going to produce good healthy food for its own sake.
>Kraft is the latest company, including Tyson Foods and PepsiCo, to transition from artificial colors for popular products under pressure from government officials.
“The FDA has failed for so many decades that state legislators had no choice but to step in to protect our kids.”
The FDA science isn't and hasn't been behind it but at state government scales dietary memes and their profitable consumer groups are influential enough. And now the feds have been coopted and the FDA is being forced into this by Kennedy. They're trying to migitate the damage as much as possible on the way down. Lets hope the replacements are so well and throughly vetted by science and time as the ones being banned for no reason but 'natural = good' memes.
People blame science when a company does something they don't like and then credit the free market when it does something they do, forgetting that a huge public company doesn't do anything because it is the right thing, they do it because they think they will make money by doing it.
We can either change the incentives that exist to sell people hyper processed food, or we can regulate everything to death, or we can figure out how to make people not want to eat it. I'm not sure which answer is the best one, but I think that making scientists the boogeymen for a human incentive problem is the wrong way to find it.