So,
1) having "few" buttons + stylus 2) in a different product category 3) in devices that very few people bought or cared about, means, in Thom's reasoning, that the iPhone was obvious.
Meanwhile, let's see the OSNEWS first review of the device, back in the day: (...) And it's innovative too. Everything seems to work via multi-touch, a touchscreen-based input method (...)
Searching for the review, I found this gem:
>This may seem like a bold statement. Apple's just released iPhone is not only very attractive as we would expect from an Apple product, but includes some impressive features and specifications. It's probably unrealistic to claim that anything currently available on the market competes with this offering. However, is it really a revolution in mobile communication devices? Maybe not if there still is something that can overshadow it, and do it very soon.
The thing that would overshadow the iPhone "very soon" was OpenMoko.