I tried to move my purchases to Walmart and surprisingly, even after 25 years, they haven’t got act together. Walmart even haven’t recognized that they should jump on this problem by prominently showing authentic brand logo or something.
I also tried to move all my books purchasing to B&N and again, surprisingly, they haven’t learned any real lesson in past 25 years. Their website is clunky, they charge $7 delivery fee, they can’t even deliver to my nearest their own shop for free!
Amazon is definitely riding on this utterly deficient competitors and that’s why they get to be so complacent.