Startups also have more non-cash options. E.g. they can offer more than 4 weeks of vacation, unlike many enterprise companies. As a CEO, when I gave people 6 weeks of real vacation, they would never leave, since they cannot get that at bigger companies in the US. (We also stongly encouraged them to use their vacation, because a healthy work-life balance is better for the company.) Startups also have more flexibility on WFH, travel options, and other non-cash benefits like providing more authority over your schedule and tasks. They are typically strapped for cash, unless they are not actually startups anymore because they raised $100M, and just like the moniker.