Samsung is not exactly a powerhouse of innovation, but they're part of a competitive ecosystem that we prefer to think drives innovation. Smaller companies come along with breakthroughs that bigger companies integrate. Said smaller companies need to continue to innovate and grow to be competitive; no one gets to just make one great invention and sit back laughing at the market.
And isn't this exactly Apple's success story? Their last decade has been an unchecked rampage from market to market in the consumer electronics sphere, quickly toppling incumbents before moving on to another focus when it's clear there's no more low hanging fruit to extract from the markets dominated by sluggish competitors like Sony.
But right now we've seen a series of reversals in the tablet and phone spaces as several other companies band together to try and compete directly. It's sort of amazing that Apple could only be matched in their current target by a massive federation stitched together by another of the most brilliant companies of the last decade, but it's sort of unsurprising that if EVERYONE else gangs up and tries to counter Apple, they might not be able to iPodify this particular market.