Ironically, they'd try to get you ... or someone... anyone! on fraud. Can you imagine the same argument made in the example of getting up and going to the kitchen?
> Your honor, they agreed to our terms and conditions which stipulate you MUST stay in the recliner facing forward the whole time. By getting up to <do something important and not waste their life watching ads>, they've defrauded our advertisers! We demand to be repaid in the form of 43 lazyboy hours per year.