Apple Must Buy Perplexity

> There’s urgency to get a deal done right away. Apple’s search partner, Google, is at risk of losing its ability to pay Apple for the default search position on Safari, a deal worth billions of dollars per year. If Apple acts now, it could start integrating Perplexity into its products and figure out how to make money from the service before it’s too late.

Aside from the revenue being question marks, they're at risk of losing that deal because of Google's antitrust, and Apple are about to face their own antitrust trial for restricting competition...

> Perplexity would get access to the 2 billion+ Apple devices in circulation and become an AI force on par with ChatGPT.

There is nothing they are proposing that requires Apple acquire Perplexity vs empower them to create value upon their platform and reaping those benefits: more device sales and associated service revenue.

https://en.wikipedia.org/wiki/United_States_v._Apple_(2024)

> Apple would get a bonafide AI service it could plug right into Safari and Siri that would revamp its disappointing AI offering.

Apple is not setup to ingest data at a large scale, analyze them and make anything useful about it. It will be such a weird cultural mismatch. For perplexity to be effective, they need to hoover worlds information at industrial scale, which Apple doesnt historically like.

I dont see a path for Apple to get effective in AI, by themselves. Apple made the bed with claiming data is radioactive, and now those decisions are coming to bite them in the ass.

Or put a call out offering $1M for all their engineers instead of $30B for perp