Is a lack of programmable dolls really the things that's keeping women out of the tech sector? I don't see how this will "fix the gender gap". I have a friend with daughters that hosts a LEGO league team and it sounds like they get just as much enjoyment out of it as the boys do.
On the surface I guess this is neat. But maybe instead of forcing dolls on girls and cars on boys we could do a bit better by, well, not being presumptuous.