What’s the best option if you’re a non-tech-savvy small business owner, you need a web presence, and you can’t afford to hire someone to do it for you?
Many of the best (and successful) restaurants near me don't have websites, for example.
In some places people run their businesses almost entirely through chat apps like whatsapp or wechat. Works great for businesses based around client relationships.
However, any self respecting business owner planning for a stable long-term presence should absolutely also have their own website, and have it made to be as independent, simple and easy to maintain as possible in the context of its technical needs.