Just because they didn't prioritize a feature that most of their users won't care about doesn't mean its a low bar, it just means you care about something they don't.
Many of the best (and successful) restaurants near me don't have websites, for example.
In some places people run their businesses almost entirely through chat apps like whatsapp or wechat. Works great for businesses based around client relationships.
However, any self respecting business owner planning for a stable long-term presence should absolutely also have their own website, and have it made to be as independent, simple and easy to maintain as possible in the context of its technical needs.
I went with Wix, as it was the best of the builders, but it is still totally crap. I do not understand why web tech has moved so slowly in this area.