Companies like Squarespace set the bar much higher. Wix has always been a nightmare to use and customize.
Companies like Squarespace set the bar much higher. Wix has always been a nightmare to use and customize.
When I was evaluating user friendly web platforms for several non-profits, I ended up choosing Wix over Squarespace because Squarespace didn't provide backup>restore functionality. That's a pretty low bar...
Many of the best (and successful) restaurants near me don't have websites, for example.
In some places people run their businesses almost entirely through chat apps like whatsapp or wechat. Works great for businesses based around client relationships.
However, any self respecting business owner planning for a stable long-term presence should absolutely also have their own website, and have it made to be as independent, simple and easy to maintain as possible in the context of its technical needs.
I went with Wix, as it was the best of the builders, but it is still totally crap. I do not understand why web tech has moved so slowly in this area.
Funny - with a non-profit I help out I was so frustrated with our Squarespace site that I ended up replacing it with a custom site I vibe-knocked out in less than a day.
Better design, faster performance, integrated into mailchimp and volunteer backend, better donation flow also integrated, custom page type templates, better cms (sanity), hosted for free now etc. etc.
Having a semi-decent developer crack open Cursor / Claude Code and spend a day just building _really_ is a threat to all of the hosted website and CMS providers. I'd definitely include Wordpress in that too.
My dad has a Shopify site. He'll sometimes accidentally break his theme by making simple modifications in the editor, and it's not obvious why. Maybe a missing quotation mark or a wrongly nested closing tag. He usually had to revert it or even ask for help.
99% of the things he wants to change about his Shopify site would be better done by asking an LLM to change the template for him.
Frankly, I don't want to be editing HTML by hand to make simple edits, either. I just get Cursor or Claude to do it. If I were using a platform like Shopify or Wix where I don't have the templates sitting in my filesystem, I'd like an LLM integration there too.
Almost all of us have an LLM integrated into our code editor, yet when people want to integrate an LLM into the workflows of non-software-devs, suddenly there's cynicism.
I'm not implying anything! Wix is clearly actively designed to be that way.