The article is worse than confused. It's a marketing piece written in a way that sounds vaguely science-y but with only a tenuous basis in real research.
I wrote more here: https://news.ycombinator.com/item?id=44312224
I wrote more here: https://news.ycombinator.com/item?id=44312224
I (and it seems others too) are very interested in this topic. I would appreciate if you could write an aritcle with "less confusion" so I can save it in my tumblog for future reference.
Much more rewarding too, because "we really don't know very much about this yet" is hard to expand to a full click-worthy essay and less likely to move product.