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What’s worse is it used to be 90 days. Apple changed it to 7 days years ago.

90 days is still absurd. I have custom apps I install on my Android phones once per phone. I go years without bothering to rebuild them.

I would guess they do it because they want to minimize the chance that someone will install an unapproved app to someone’s phone and cause harm. I know it’s already pretty hard but Apple seems to be very particular when it comes to this.

That is not their job.

That’s an opinion. Apple’s take is that they sell ”everything that runs on your phone has gone through our reviews, so you can trust it isn’t malware”

That, in their opinion, makes it their job to prevent people from permanently installing software on other people’s phones. I’m sure they would remove the “permanently” if they could, but developers have to test builds so frequently that they can’t review them all.

Popup on app open that warns app is sideloaded?

There are simpler and more usable options that are more defensible than what they do today.

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