I wish them the best, but if they can't compete with a MacBook Air on price despite Apple's huge profit margins, then maybe it's just not meant to be. People used to talk about paying the "Apple tax," but how many people are willing to pay the "Linux tax?" Mac OS is a similar Unix with the usual tools, and you can rent a VPS if you need Linux on an x86 sometimes. An MBA with an M4 will last 5+ years with a battery swap, and still probably perform better than whatever Framework releases in 2030.

I guess I'm not the target customer for this. I can see myself tinkering with a desktop, but I'd rather just have a laptop that runs fast and long enough, and stands up to abuse for 3-5 years.