Most of those people stop giving such companies business. Some of them go and protest, but if I understand you correctly you're saying one has to go into a McDonalds and consume their burgers, and then complain?
The thing got big because it was free. They bought it, society (d)evolved together with the thing, they turned it into what it now is. Monetization is their problem and no one else's.
It's also the content creator's problem. They're not doing it for free either.
Which means it's also the user's problem. Because without the prospect of money YouTube would be a shadow of what it is today.
I will give google a dollar when they actually work to make their service better for the creators I care about, actually pay attention to their concerns, actually build tools that improve their work, and stop treating content creators as consumables to pump out "content" faster than humanly possible so that they can shove more ads into more faces, and burn them out routinely.
Nearly every great Youtube creator deals with burnout because of Youtube's "algorithm". But youtube doesn't want thousands of talented people making niche content with high quality.
Youtube wants a hundred Mr. Beasts.
I will pay for Youtube when they fucking stop that.
Until then, I support content creators through platforms that actually pay them, actually work towards improving their work experience and artistic endeavors, and treat them like people.
> Youtube wants a hundred Mr. Beasts
Why would that be? Isn't Mr beast expensive to Google? And if you add up 10k small channels to equal mr beast's views that's the same number of eyeballs on ads at no cost to Google (assuming the small channels aren't monetized).
Admittedly I have no idea how it works though.