New compressed media formats always travel a decade-long path from either (1) obscurity → contender → universal support or (2) obscurity → contender → forgotten curiosity. AV1 is on one path, WebP is on another.
AV1 was created and is backed by many companies via a non-profit industry consortium, solves real problems, and its momentum continues to grow. https://bitmovin.com/blog/av1-playback-support/
[edit: clarify that it's decoding only]