The article points out the solution: the word "MENU".
I dont think that is any better at all. If anything I think its solidly worse.
μενού, valikko, roghchlár, メニュー , مِنو, меню́, trình đơn
To pick a few.
Yes.
If the page isn't in the target language of the person using it, what difference does it make whether or not it says "menu" in English? If the user wouldn't be able to understand the contents of the menu, is it markedly better that they access those options via a hamburger icon vs an inscrutable bit of text?