That's true and most if not all programmers know that. Shareholders are a different story.

They might look at this as frivolous waste of money that should rather go towards "restoring" Facebook's image that has declined in the past months.

I think this is fantastic and I look forward to seeing the outcome of this, secretly envying the employees from my cubicle :)

Facebook started at $38. It is at $19.41 right now, If I was a Facebook shareholder I would be very worried that half my investment is gone, and that said FB engineers and early inverters had just cashed out after the latest lockup expired. It is a publicly traded company now, and like any CEO Zuck's job is to make money.