Is it really that important for sites like this to "be the first" or at least "at the same time" of other press releases? It was 12 hours, most of your readers probably didn't read about it yet, why not just post about it? I wouldn't have noticed you were 12 hours behind some other site. I wouldn't have cared if I did.

Is it just for their pride that they won't do it, so as not to look like a half-assed journalist in front of their peers, or is there a real concern here vis-a-vis the audience? I'm trying to think how "posting late" as opposed to not posting at all could in any way bring negative value to the audience, and I just can't come up with anything.

Feel free to enlighten me, but to my unexperienced mind this smells like ego-tripping.

> What can I say? Reporters are a prideful bunch. No one ever wants to follow someone else’s story.

So yeah, it is pretty much just ego-tripping. Disgusting how he admits he broke embargoes himself, that he recognizes it's just pride, how apologetic he is about it, and then still doesn't publish the story.