Plus, Star Wars universe just felt way more interesting and fascinating to me than Star Trek as a kid.
Star Wars felt like knights and wizards and jet fighter pilots and heroic adventures in space, Star Trek felt like “adults doing boring adult things… but in space”. Not trying to dismiss ST, clearly it has a lot of appeal to tons of people, but it had zero appeal to me as a child.
It also helped that SW universe had some of my favorite games at that time, like SW:Demolition (vehicle combat genre, similar to Twisted Metal), Jedi Knight series, Knights of The Old Republic, etc.